SportPesa Limited
Dar es Salaam
Job Description
SportPesa Limited, a renowned local company operating as part of leading global SportPesa brand offering sports betting business is urgently looking for a qualified and energetic Tanzanian to fill in the position of Brand and Content Executive. Applications are thus invited from candidates who shall fulfill the following criteria.
JOB DESCRIPTION
JOB TITLE: BRAND AND CONTENT EXECUTIVE
REPORTING TO: HEAD OF MARKETING
LOCATION: DAR ES SALAAM
INDUSTRY: SPORTS BETTING
JOB SUMMARY
The Brand and Content Executive will be responsible for managing and delivering content for SportPesa and its pages, marketing assets, and other digital communications channels.
DUTIES & RESPONSIBILITIES
- To establish and manage a detailed content roadmap and digital calendar to keep our experiences fresh.
- To plan, monitor, and oversee integration across digital channels to create a cohesive user journey.
- Lead in Coordinating with internal partners to personalize experiences for our customers.
- Assist in the creation, deployment, and management of digital assets.
- Monitor analytics, audience sentiment, social media trends, brand awareness, and online reputation
- Goal setting and tracking ROI for Marketing Channels
- Strong copywriting abilities
- Stay up to date with viral trends, best practices, and technologies
- Leverage analytics and A/B testing capabilities to improve marketing strategies and report KPIs.
- Identify new digital and traditional marketing trends, evaluate new technologies and ensure the brand is at the forefront of industry development.
- To lead and brainstorm new and creative growth strategies.
- Compile weekly/monthly reports per sub-departments to the supervisor showing ROI
- Collaborate with internal teams, partners, and brand influencers to make sure that content rollout is done efficiently and effectively
- Carry out any other duties which are reasonably deemed to be consistent with the demands and responsibilities of this role.
CORE COMPETENCIES
- Strategic/storyteller: Must be a strategic thinker, collaborative leader, and gifted storyteller and writer.
- S/he will employ an entrepreneurial approach to promoting SportPesa and its products.
- Problem-solving: Identifies and resolves problems in a timely manner and gathers and reviews information appropriately.
- Takes initiative, uses own judgment, acts independently; seeks input from other team members as appropriate for complex or sensitive situations.
- Oral/written communication: Listens carefully and speaks clearly and professionally in all situations.
- Edits work for accuracy and clarity and can create, read, and interpret complex written information.
- Ability to develop strong interpersonal networks within the organization.
Planning/organizing: Prioritizes and plans work activities, organizes personal and project timelines and deadlines, tracks project timelines and deadlines, and uses time efficiently. - Adaptability: Adapts to changes in the work environment, manages competing demands, and can deal with frequent interruptions, changes, delays, or unexpected events.
- Dependability: Consistently on time and at work, responds to management expectations, and solicits feedback to improve performance.
QUALIFICATIONS
- University degree in Marketing, Mass Communications, relevant field, or equivalent experience
- At least 3 years of Marketing or Digital Marketing industry
- Good Excel and reporting skills
- Strong communication, analytical and creative skills
- Dedicated, strong team player
- Organized and detail-oriented
- Must be able to work alone and in a team
- Able to perform under tight deadlines
- Strong command of the English language, Kiswahili is an asset
PREFERRED REQUIREMENTS
- Have experience with Google Ads, Google Analytics, Meta Ads Manager
- Good knowledge of Sports in general
How to Apply:
Only applicants who will fit the above criteria need to apply. Send your application to: hr.tz@sportpesa.co.tz by the 10th of March 2023. Applications must consist of a cover letter outlining why you would be the best fit for such a position, your detailed CV, and copies of academic credentials.
NB: Indicating the position you applied for on the subject. Only shortlisted candidates will be contacted.
