Brand Manager at ITM Africa Tanzania Limited,

POSITION: Brand Manager

Qualification required:

Bachelor’s degree in marketing, Business Administration, or related field.

Minimum Experience:

A minimum of 2 years’ experience as a Brand Manager or Associate Brand Manager.

Job Responsibilities

• Planning and execution of all communication and media actions on all social media and channels
• Managing the budget for advertising and promotional items.
• Competitor and customer insights analysis Creating and managing promotional collateral to establish and maintain product branding.
• Developing short-and long-term branding strategies.
• Coordinate appropriate trade show events such as product launches, exhibitions and photoshop.
• Advertising product Monitor product distribution and consumer reactions.
• Measure and report performance of all marketing campaigns.
• Drive new product innovation and line extensions for the brand Oversee packaging design. Create micro-marketing and themed programs tailored to regional/key accounts
• Deliver volume and gross margin as per product budget
• Prepare performance data as per sales plan
• Develop key relationships with suppliers and end-users
• Monitor key performance to track brand performance
• Coordinate appropriate tradeshow events Review complaints and suggestions relative to the assigned products
• Manage inventories of products to region targets Maintain contact with distribution centers and important customers to enhance promotion efforts Stay aware of industry trends and changes

Key Competencies required

• Ability in identifying the target audience and devising effective campaigns.
• Strong analytical skills partnered with a creative mind
• Outstanding communication skills