Digital Marketing Executive Job Opportunity at WORLDPORI Travel And Tours LTD

Position: Digital Marketing Executive


Location: Dar es Salaam

Job Summary
Assist in the planning, execution and optimization of our online marketing efforts. Passion in marketing and technology is key.

Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with customers
• Plan and monitor company presence on social media ( Instagram, Facebook, Tweeter, etc )
• Launch optimized online adverts through Google Adword, Facebook, etc to increase company and brand awareness.
• Track the website traffic flow and provide internal report regularly
• Be actively involved in SEO efforts ( keyword, image optimization, etc )
• Prepare online newsletter and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Design, edit and post contents ,videos and audio content on online sites
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools ( Google Analytic , Web Trend , etc )
• Acquire insight in online marketing trends and keep strategies up to date
• Keep track of various costs involved in the digital channels
• Maintain partnership with media agencies and vendors

Requirements:

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge with ad serving tools ( eg DART, Atlas )
• Perfect knowledge of web analytics tools ( eg Google Analytic ,Web Trend ,etc )
• Design skills and experience in creative content writing

Analytical mind set and critical thinking
Excellent communication and interpersonal skills

NOTE:
Attach a brief explanation in your own words:
1. What do you understand about digital marketing and why is it important in the tourism industry.
2. Why should we select you
Application Procedures
Apply via email: [email protected]