Marketing & Communications Manager at STATE AVIATION LIMITED

PUSPOSE OF THE JOB

To increase the reach and impact of State Aviation’s profile and visibility through delivery of high value and influential marketing, communications & PR programs in Tanzania and abroad, thereby significantly contributing to an intensive growth strategy of the company.

RESPONSIBILITIES

• Develop and deliver the company’s marketing plan, making sure that the company’s brands are promoted in a professional, stylish and imaginative way to raise awareness of State Aviation’s services and ultimately position the Company’s perception from stakeholder’s view at the highest possible level.

• Develop and deliver marketing campaigns for our services, using your creativity to make it stand out from the crowd.

• Organise and take part in promotional activities at various locations across our operating area.

• Strategize, implement, lead and monitor all the company’s media programs as part of raising awareness about the business locally and internationally.

• Devise and carry out customer researches, and evaluate results to shape future marketing programs.

• Manage, analyze and contextualize the website, brochures & company profile’s information and make sure it is updated and constantly improved.

• Utilise company social media pages as a powerful marketing & communications tool. Ensure these pages remain updated with high quality context, stunning branded photos & reflection of current affairs of the business.

• Build reciprocal relationships with external partners, and represent the company professionally in these interactions with a view to developing further business opportunities as well as retaining customers.

• Plan and implement direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, customer profiling and segmentation.

• Lead on internal communications so that all State Aviation’s staff are fully aware of new services, and all the other good things taking place across the organisation.

• Identify, develop, implement and monitor additional relevant marketing tools as required.

QUALIFICATIONS

• Master’s degree in marketing or equivalent from a recognised University
• At least 7 years of working experience in e-marketing, communications and/or PR setup
• Grasp knowledge and understanding of the CRM systems, Search Engine Optimization and Web Analytics

SKILLS & COMPETENCIES

• Highly organised, with the ability to work well under pressure
• High level Digital Marketing Skills
• Excellent interpersonal Skills
• Native English Speaker – bilingual will be an added advantage
• Business acumen
• Honesty and high level of integrity
• Consistent Energy and enthusiasm