Marketing Manager at FINCA Microfinance Bank (T) Limited

Marketing Manager

FINCA Microfinance Bank (T) Limited

Dar es Salaam

FINCA Microfinance Bank is a financial institution providing savings and loans throughout the country, promoting financial inclusion to small entrepreneurs

JOB SUMMARY

Marketing Manager, his/her role will be to develop and implement effective marketing and public relations strategies, to promote the bank’s products and services, enhance its brand image, and attract new customers. She/he will be responsible for managing the bank’s marketing campaigns, building strong relationships with key stakeholders, and ensuring consistent communication across various channels inside FINCA TZ.

ESSENTIAL DUTIES

Develop comprehensive marketing strategies and plans aligned with the bank’s goals and objectives.
Maintain and enhance the bank’s brand image and reputation. Ensure consistent branding across all communication channels, including print, digital, and social media.
Plan and execute advertising campaigns to increase brand visibility and attract new customers.
Manage relationships with advertising agencies and vendors, negotiate contracts, and oversee the production of marketing collateral.
Monitor key performance metrics, analyze data, and make data-driven decisions to optimize campaigns.
Monitor market trends; research consumer markets to competitors, activities to identify opportunities and key issues.
Implement and develop reports on qualitative and quantitative surveys and data analysis.
Implement and promote corporate social responsibility (CSR) projects that align with FINCA’s mission and support institutional objectives.
Develop and implement digital marketing strategies, including website management and social media marketing.
Develop and maintain relationships with media outlets, journalists, influencers, Create press releases, media kits, other PR materials, manage the marketing and PR budget.
Track expenses and analyze Return on Investment (ROI).
Prepare regular reports on marketing activities, campaign performance, market trends and Present findings and recommendations to senior management.
Manage FINCA events and coordinate bank-sponsored events, conferences, and community outreach programs.
Build and maintain relationships with key stakeholders, such as government agencies, community organizations, and industry associations.
Collaborate with internal teams including sales, operations, and product development, to align marketing efforts with business objectives.
Ensure that FINCA’s strategy, management messages and key global initiatives are communicated throughout the bank.

QUALIFICATIONS

Bachelor’s degree in Marketing, Communications, or a related field. A Master’s degree is a plus.
Knowledge of Media Channels and Marketing Strategy, including strong knowledge of marketing principles, brand management, and digital marketing strategies.
Proven experience in marketing and public relations, preferably in the banking or financial services industry at least 3 years.
Experience in market research
Experience in client and partners relationships.
Proficiency in using marketing tools and software.