Job Overview
Public Relations and Communication Executive
SportPesa Limited
Dar es Salaam
Job Description
SportPesa Limited, a renowned local company operating as part of leading global SportPesa brand offering sports betting business is urgently looking for a qualified and energetic Tanzanian to fill in the position of Public Relations and Communication Executive. Applications are thus invited from candidates who shall fulfill the following criteria.
JOB TITLE: PUBLIC RELATIONS AND COMMUNICATION EXECUTIVE
REPORTING TO: HEAD OF CORPORATE COMMUNICATIONS
LOCATION: DAR ES SALAAM
INDUSTRY: SPORT BETTING
JOB SUMMARY
The Public relations and communication executive will be responsible for creating and maintaining a favorable public image for their employer or client by communicating programs, accomplishments and/or points of view. To lead, develop and drive implementation of the Public and Government relations, Communications and Corporate Social Responsibility initiatives throughout the company and delivering a culture of excellence in sustainability focus throughout the company.
KEY DUTIES & RESPONSIBILITIES.
Planning, developing, and implementing PR and communication strategies and initiatives to maintain and improve company image.
Creating and producing literature for the company in conjunction with the marketing departments.
Copywriting including blog posts and feature articles.
Monitor and report the performance of all corporate assets including sponsorship based on insights.
Managing enquiries from media, individuals, and other organizations.
Researching, writing, and distributing press releases to targeted media.
Organizing events including press conferences, exhibitions, open days, and press tours.
Managing the PR aspects of any potential crisis.
Identify new PR trends, evaluate new technologies and ensure the brand is at the forefront of industry development.
Represent the company before press on official capacity.
Assist in designing and reviewing a variety of promotional and marketing materials.
Assist the digital team on daily tasks regarding partners and winners.
Monitor analytics, audience sentiment, social media trends, brand awareness, and online reputation or the company and partners.
Strong copywriting abilities.
Build long-term relationship with all relevant stakeholders, such as local government, media, political figures, etc.
Build on existing CSR initiatives and identify CSR projects with potential to build a good corporate image.
Monitor and evaluate CSR performance and to continuously improve implementation and delivery throughout the Company.
Monitor delivery of SportPesa brand experience by the Partner and any other third parties.
Identify, manage activities that develop relationships with key partners to meet the objectives and targets of SportPesa.
Goal setting and tracking ROI for Corporate Affairs.
QUALIFICATIONS
University degree in Marketing, Mass Communications, relevant field, or equivalent experience
At least 3 years of communication, public relations, or marketing
Excellent in computer applications and report writing
Strong communication, analytical and creative skills
Dedicated, strong team player
Organized and detail-oriented
PREFERRED REQUIREMENTS
Have experience with Google Analytics, SEO, and Communication.
Good knowledge of Sports in general.
TO APPLY:
Only applicants who will fit the above criteria need to apply. Send your application to: hr.tz@sportpesa.co.tz by the 31st of December 2022. Applications must consist of a cover letter outlining why you would be the best fit for such a position, your detailed CV, and copies of academic credentials.
NB: Indicating the position you applied for on the subject.
