Senior Brand Manager – Tanzania The Coca-Cola Company

Senior Brand Manager – Tanzania The Coca-Cola Company
LOCATION:Dar-es-Salaam, Tanzania – TZA
POST DATE:1/25/2019
JOB TYPE:FULL TIME
JOB LEVEL:01. Regular
POST END DATE: February 4 – 2019
Job ID: R-23615
Position Overview:
Carry out comprehensive brand/business analysis leveraging on available research data & insights and other market intelligence to: i) feed into the development of marketing and business strategies, through the strategic & annual business planning and brand planning process, ii) track brand performance in terms of volume and equity on a monthly basis for both internal use and bottler reviews
Lead the end-to-end execution of integrated marketing programs for specific campaigns by brand. This involves project leadership & management, development of business & creative briefs, cross-functional collabaration within KO and with Bottling Partners, agency management, compliance with Brand BVA, VIS & design principles
Contribute to innovation projects in line with the pre-determined pipeline, using Cokeworks, with cross-functional collaboration with Franchise Innovations Manager & other functions, as well as bottling partners
Interface with the bottling partners for the implementation of integrated marketing programs & innovation projects, with set routines for meetings, market visits, consumer immersions, after action reviews
Manage & track DME spend in compliance to purchasing policy as well as monitor brand contribution
Ensure compliance with responsible marketing guidelines and legal requirements in execution of marketing programs
Function Specific Activities:
Duties/Responsibilities:
Brand/Business Analysis:
For SBP & ABP/Brand Planning
Monthly performance tracking
Execution of Marketing Programs:
Project leadership & management of Marketing Programs
Development of business briefs
Cross-functional collaboration: KO Marketing, Franchise IMC team & other Franchise functions, BU central marketing, Bottling Partners, Agencies
Execution plan development & implementation
Management of Project DME
Management of Agency by Project (execution, GRV, invoicing)
After action review
Implementation of Innovation pipeline:
Contribute to Innovation projects
Cross-functional collaboration with Franchise teams, other KO functions & Bottling partners
Launch plan development & execution
After action review
Collaboration with Bottling partners:
For execution of Marketing programs & Innovation projects
Set routines for status meeting, NPD, market & consumer visits
Progress reviews of marketing campaign & innovation performance, with corrective actions where required
Governance:
Manage DME spend in compliance with purchasing policy – timeliness in contracts, cost estimates for raising of POs, approval prior to start of activity, GRV with all relevant justification document
Track DME spend vs. budget – including actual & assigned, open PO management on monthly basis with P2P team
Compliance with purchasing policy & LCOA is required, as well as legal & responsible marketing guidelines
Qualification:
Brand/Consumer marketing experience, customer marketing/commercial experience
Job Requirements:
Years of Experience:
Growth Behaviors:
GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
SMART RISK: Makes bold decisions/recommendations.
EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

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